ABOUT

CONCEPT

From Uji, Kyoto, the home of tea, comes KYOCHA ICHIBAN — a petite* brand that gently brings calm and poise to your daily cup.

ITARU: KYOCHA ICHIBAN's premium koicha, rich in aroma and sweetness.

YADORI: Daily premium. A cup that sets a clear, steady rhythm for every day.

BYAKU: A gentle character that quietly stands out.

SEN: Light and easy to drink, with silky umami and gentle bitterness.

May KYOCHA ICHIBAN tea gently brighten your day with its quiet, lingering finish.

*petite: small, dainty, graceful and refined

 

The Origin of the Name KYOCHA ICHIBAN

add hostel, the home of KYOCHA ICHIBAN, is located at

152-1 Uji Ichiban, Uji, Kyoto 611-0021

— "Uji Ichiban" is part of the address itself. Inspired by this "Ichiban" (number one), the brand name expresses our concept: bringing the world's finest Uji matcha to the world.

Beside the Charms of Uji, the Home of Tea

Uji, Kyoto is a city of tea where green hills meet water and river mist rises at dawn and dusk. The clear Uji River, gentle swings in temperature and well-drained soil nurture fragrant young leaves. In early summer, the black shade covers of traditional shaded cultivation drape the hillsides, and new buds quietly store their umami. Walk through town and the stillness of Byodo-in and Ujigami Shrine, the breeze over Uji Bridge, even the sound of stone mills, all linger like the finish of a cup of tea. This is the setting of The Tale of Genji, a place where the culture of incense still lives. KYOCHA ICHIBAN embraces this nature and craftsmanship as they are, refining them into floral aroma, silky umami and a clean finish. Koicha for formality, usucha for every day, and grace for gifts. Each time you open a tin, the quiet of Uji gently rises.

KYOCHA 壱番/add hostel

Phone

TEL 0774-24-3200

Email

info@uji-kyocha.com

Address

152-1 Uji Ichiban, Uji, Kyoto 611-0021, Japan
(Google Map)